The Guilt of Selling - And How to Work Around It

If you run a business, you know how important selling is. We have to sell in order to survive, and of course to pay for all the fun (and not so fun) stuff that comes along with being an adult (or one that is pretending to be).

After all, only you can keep the proverbial lights on in your small indie empire.

For the vast majority of the year selling and selling tactics don't seem to be an issue - the odd discount code here and there, a sale, a promotion or an offer. They do wonders to bring in new customers and clients and, hopefully, boost sales. But then comes along Christmas and it's foreign cousin, Thanksgiving, who brought their unwanted and shamed twin brother, Black Friday.

Small Business, EtsyDeborah PanesarNovember 22, 2016black friday, thanksgiving, cyber monday sales, black friday sales, marketing, small biz, small business advice, etsy uk, etsy sellersComment

Let's keep making mistakes!

It's been one year since I proclaimed from the rooftops (well, my Tumblr page) that I was going to stop working on my business and to instead pursue designing and illustrating full time.

Reading through this post (which for some reason makes me cringe and want to delete it forever from the eyes of the internet) I can recall so vividly how burnt out, tired and quite dejected I was feeling about the whole thing. The 'tipping point' part of that whole post was true - something needed to change in order to for me to change how I felt.

12 months on, what can I tell you?

Work/Life Balance, Small BusinessDeborah PanesarNovember 11, 2016making mistakes, freelance, freelance advice, self-employement, small business advice, small biz, indie biz, freelance illustration, freelance illustrator Comments

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If you run a business, you know how important selling is. We have to sell in order to survive, and of course to pay for all the fun (and not so fun) stuff that comes along with being an adult (or one that is pretending to be).