White Moon
Luxury skincare, gently formulated with ethically sourced and organic ingredients.
Formerly Skincare with Compassion, Pamela of PageLooker was given the task to rebrand this beautiful brand under the new name, White Moon. Inspired by the magical East Asian folktale of the white rabbit who created the elixir of life for the Moon Goddess, White Moon celebrates transparency and the power of natural ingredients within the skin care industry.
Using the folktale as our starting point I generated a logo plus some supportive devices to accompany the new branding that Pamela created. It was important to create something whimsical and ethereal to compliment the magical nature of the new name, as well as keeping the design simple and refined.
