Created by parents Rebecca and Simon, Isla and Fraser was born from their own struggle to find suitable products that wouldn’t irritate their own children’s sensitive skin. Crafted from organic cotton each piece from the Isla & Fraser collection is beautifully made and timeless, and so it goes without saying that creating a logo and supportive brand illustrations needed to reflect this.

Commissioned by Pamela Holmes, director of PageLooker, I was tasked to create a heritage style logo illustration to compliment the brand. Since the brands name comes from the founders own twin children names this was our starting point, reflecting that deep familial connection that runs through the brand. We used the concept of the stork to touch on the old time magical fable of how babies are delivered, and kept to natural and soft forms to really compliment the product.