If you run a business, you know how important selling is. We have to sell in order to survive, and of course to pay for all the fun (and not so fun) stuff that comes along with being an adult (or one that is pretending to be). 

After all, only you can keep the proverbial lights on in your small indie empire.

For the vast majority of the year selling and selling tactics don't seem to be an issue - the odd discount code here and there, a sale, a promotion or an offer. They do wonders to bring in new customers and clients and, hopefully, boost sales. But then comes along Christmas and it's foreign cousin, Thanksgiving, who brought their unwanted and shamed twin brother, Black Friday.