The Great Postage Debate

As some of you may have seen in the news (it’s a bit inescapable) our lives are about to get a whole lot more expensive.

Self belief coach Anna Dunleavy shared in her Instagram stories last week an amazing reel from Susie Jackson (pricing mentor) talking about how freelancers should be thinking about their worth and in doing so increasing their prices to be able to cope with the increased interest rates. It’s got me thinking about my products, my pricing, my offerings and when I did the math I was doing myself a disservice.

Etsy are very keen for all their sellers to offer free shipping, and this is something I implemented to try and get more sales, more customers etc. Their stance is for us to absorb the postage costs into our product pricing, however I don’t feel this really works for my offerings, especially when people mostly buy single sheets of paper or cards. Over time, I’ve just been losing money. And whilst I’ve wanted to try and not be too expensive for people, I’m really not doing myself any favours. So I’ve decided to add shipping costs back into my online shops as a starting point for me trying to keep my head above the rising tide of price increases in every daily element of my life. 

I wont lie, just this small alternation scares me a lot. I’m scared that I’ll lose my customers and I’m scared that this will be the end for my small business. As soon as I put my postage on my listings, Etsy will be there to alert me that in doing so I’m charging more than my contemporaries, that people won’t buy from me, that it’s a bad idea. So I hope this isn’t the case and that you all will be happy to pay the extra 85p to have your card posted, or £1.29 for your gift wrap. I don’t feel it’s steep, but of course I value your feedback and comments on this. 

This may seem like such a small thing, but I am a small business and so for me it’s huge. I’m laying my heart bare in the hope that my transparency helps explain the decision, and also shows the intricacies of how businesses run. Postage will be added tomorrow and any orders over £30 will automatically get that desirable free shipping. 

Hope you all understand and please let me know your thoughts and feelings!

Deborah